Carl Taylor is now a major player in the sash window industry in Chatham, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Carl Taylor clearly had a visible online presence, but engagement with customers in Chatham was poor.
After consulting with Carl Taylor, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Carl Taylor. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Carl Taylor customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Chatham, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Carl Taylor’s marketing strategy to boost their business in Chatham. One thing we noticed is that Carl Taylor demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Competitors capitalized on Carl Taylor’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Carl Taylor conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Carl Taylor –
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Carl Taylor’s prospects.
Sash Window Marketing for Carl Taylor
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. Our intervention was guided by these same principles. After a consultation with Carl Taylor, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Chatham customers.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Carl Taylor profitable.
Optimizing for Search Engine Marketing
We did off-site and on-site search engine optimization for Carl Taylor. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Chatham for Sash Windows Chatham in Chatham
We made sure we stayed true to the brand in all aspects as we always consulted with Carl Taylor. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Chatham Sash Windows in Chatham
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Carl Taylor Sash Window Lead Generation
Ever since we took over, online lead generation has been boosted on multiple platforms. Carl Taylor can now get very good referrals and highly-qualified leads in Chatham apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Carl Taylor testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Carl Taylor is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Carl Taylor involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Chatham. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Carl Taylor increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Carl Taylor is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
Give us a call today and get started
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