Our marketing team at Socialable has built the Jean Davis brand to notable standards in the sash window industry, Dewsbury. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Dewsbury was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. Jean Davis’s strong online presence failed to produce significant engagement amongst its audience in Dewsbury.
After consulting with Jean Davis, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Jean Davis’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jean Davis already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Dewsbury. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Jean Davis noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Jean Davis’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Jean Davis’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Jean Davis conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Jean Davis –
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Jean Davis audience.
Jean Davis’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Jean Davis were guided by this principle. After a consultation with Jean Davis, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Dewsbury customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Jean Davis successful.
Search Engine Marketing
We performed an on-site and off-site search engine optimization for Jean Davis. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Jean Davis Sash Window Branding Activity in Dewsbury
We made sure we stayed true to the brand in all aspects as we always consulted with Jean Davis. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Jean Davis’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Jean Davis was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Jean Davis
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Jean Davis can now get top-quality leads in Dewsbury. Leads from organic traffic are also better targeted and are converting better.
According to Jean Davis, we were able to give them the best return on marketing investment ever. Jean Davis is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Jean Davis involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Dewsbury. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Jean Davis’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Jean Davis to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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