Our marketing team at Socialable has built the Louis Brown brand to notable standards in the sash window industry, Kettering. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Kettering was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Louis Brown’s strong online presence failed to produce significant engagement amongst its audience in Kettering.
After consulting with Louis Brown, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Louis Brown’s target audience. We re-evaluated their digital marketing campaign.
Because Louis Brown’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Kettering, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Louis Brown’s marketing campaign was boosted by our techniques and made them one of the major players in Kettering. We also observed customer preferences and demographics for Louis Brown had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Louis Brown’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Louis Brown’s conversion by 103%. Below are a few of them –
Sash Windows Kettering Website Re-design
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Louis Brown recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Louis Brown’s prospective customers.
Louis Brown’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Louis Brown were guided by this principle. We wrote a marketing plan after a meeting with Louis Brown.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Kettering was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. Louis Brown benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We did off-site and on-site search engine optimization for Louis Brown. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Louis Brown’s website.
Sash Window Branding for Louis Brown in Kettering
Our strategies were consistent with Louis Brown’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Kettering Sash Windows in Kettering
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Louis Brown
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Louis Brown can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Louis Brown, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Louis Brown is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Louis Brown by creating relevant and engaging content that not only brings in leads and helps Louis Brown rank higher on Google, but also positions Louis Brown as a leader in the field of Sash windows in Kettering. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Louis Brown to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Louis Brown to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
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