At Socialable, we have helped Sarah Perry become a recognizable brand in the Guildford sash window scene. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Guildford, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. There was no doubt that Sarah Perry had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Sarah Perry, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Sarah Perry’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Sarah Perry already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Guildford. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Sarah Perry to help it become a major player in Guildford. It was also evident that Sarah Perry’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Sarah Perry poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Sarah Perry conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are a few of them –
Revamp of the Sash Windows Guildford Webpage
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Sarah Perry to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Sarah Perry audience.
Marketing Campaign for Sarah Perry Sash Windows in Guildford
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. After a consultation with Sarah Perry, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We monitored customer response. For example, the pay-per-click campaign aimed at potential customers in Guildford was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Sarah Perry benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Sarah Perry. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Guildford for Sash Windows Guildford in Guildford
Our strategies were consistent with Sarah Perry’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sarah Perry’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Sarah Perry found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Guildford Sash Windows in Guildford
Sarah Perry has continued to experience positive lead generation from various channels, since we began managing their account. Sarah Perry can boast of getting valuable leads in Guildford, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Sarah Perry testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Sarah Perry has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Sarah Perry by creating relevant and engaging content that not only brings in leads and helps Sarah Perry rank higher on Google, but also positions Sarah Perry as a leader in the field of Sash windows in Guildford. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Sarah Perry generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Sarah Perry grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
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