At Socialable, we have helped Tammy Hall become a recognizable brand in the Kent sash window scene. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Kent, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Tammy Hall clearly had a visible online presence, but engagement with customers in Kent was poor.
When Tammy Hall hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Tammy Hall. We re-evaluated their digital marketing campaign.
Because Tammy Hall’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Kent, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Tammy Hall to help it become a major player in Kent. We also observed customer preferences and demographics for Tammy Hall had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Tammy Hall’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Tammy Hall’s conversion by 103%. Here are some areas we developed for Tammy Hall –
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Tammy Hall to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Tammy Hall target audience found our video appealing.
Marketing Campaign for Tammy Hall Sash Windows in Kent
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Tammy Hall.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Kent.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Tammy Hall profitable.
We carried out on-site and off-site search engine optimization on behalf of Tammy Hall. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Kent for Sash Windows Kent in Kent
We always consulted with Tammy Hall and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Tammy Hall
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Tammy Hall found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Tammy Hall
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Tammy Hall can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
Tammy Hall says its investment on marketing dollars have never given them better return. Tammy Hall is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Tammy Hall by curating engaging and relevant content that positions Tammy Hall as a popular player in the Sash window industry in Kent and bringing in leads due to its high ranking on Google result page. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Tammy Hall increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Tammy Hall to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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