Drainage Lancashire is a drainage company located in Lancashire who wanted to gain more local clients in the Lancashire area. They decided to work with Socialable to run a targeted lead generation campaign. An efficient and intelligent lead generation campaign could not be run in-house within the required timeframe, even though the company was clear on what it wished to achieve.
Objectives of the Lead Generation campaign in Lancashire
- To raise the number of requests for information
- To get more people to use its website
- To have more followers on social media.
At Socialable, we have a tried and tested lead generation methods for drainage companies in Lancashire, which have worked in the past and thus we were the logical choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. Our line of attack for the project included SEO, Website Design, Digital-Marketing and Branding.
Designing a website for our drainage company in Lancashire
We analysed https://drainage-lancashire.uk, the website of Drainage Lancashire, and identified a number of changes which we would make to increase ease of use and functionality. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
SEO Optimisation Plan for Drainage Company in Lancashire
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Some of the processes we engaged in are covered below.
To gain an insight into the desired audience of Drainage Lancashire in Lancashire, we analysed the keywords they use.
We began by discussing with the company which questions previous customers have asked. Queries that are made over the phone are often similar to the terms that they use when making online searches.
Also examined were the keywords that had already been bringing traffic to Drainage Lancashire’s website. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Lancashire website in Lancashire.
Site-architecture repair – A number of similar pages that appeared under different URLs were discovered upon examination of the organisation of the Drainage Lancashire website. The pages were combined and, where need, URLs redirected. We also fixed or deleted any 403 Error pages that existed.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Lancashire where Drainage Lancashire was looking to establish leads. For this reason, our team made use of keywords which were specific to Lancashire and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. In order to build links, applicable articles were contributed to associate websites that included a link back to Drainage Lancashire’s page using location-targeted keywords in the link’s anchor text. The Drainage Lancashire Google Places page was improved with the addition of pictures of drainage company workers on site in Lancashire and a paragraph that included the targeted keywords, their address, contact numbers and URL. To make sure local search engine listings were optimised, we found all the major business pages in Lancashire, created profiles on each one, and updated old profiles.
Digital-Marketing Strategy for Drainage Company Drainage Lancashire in Lancashire.
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Drainage Lancashire. Some of the processes we engaged in are covered below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Lancashire. Using a specially designed content generation strategy, we ensured a steady stream of articles and posts for the Drainage Lancashire blog and other sites.
Using our efficient social media techniques, we were able to increase the following of Drainage Lancashire on both Twitter and Facebook. Better social media presence resulted in more visibility for the company.
Drainage Lancashire were unable to use their social media marketing budget effectively. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Lancashire website.
Drainage Company Branding in Lancashire
Improvements to Drainage Lancashire’s branding were made using two major techniques. The first involved maintaining uniformity across all platforms. This involved redesigning logo’s outfits, and the company website. We also helped the company to settle for choices of branded merchandise.
Using our lead generation strategy, we were able to establish the Drainage Lancashire presence both online and offline among clients looking for drainage solutions in Lancashire. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. There was an increase in the social media following of around 400% across both Twitter and Facebook. Are you looking for similar results in Lancashire for your drainage company? Call Sociable to begin consultations today. Phone us today at 0800 061 4703.
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