Based in Glasgow, Drainage Glasgow, a company that specialises in drainage, was eager to attract more customers in Glasgow and surrounding areas. To do this, they ran a targeted lead campaign with Socialable. The company had a clear idea of what they wanted to achieve but did not have the skills or in-house resources to run an efficient and intelligent lead generation campaign within the tight deadline.
Glasgow Lead Generation Aims for Drainage Company
- To increase the number of enquiries.
- To increase the number of website users.
- To increase the social media following.
At Socialable, we have a tried and tested lead generation methods for drainage companies in Glasgow, which have worked in the past and thus we were the logical choice. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Website design for Drainage Glasgow in Glasgow
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Glasgow’s website were suggested on the back of a careful study. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
SEO strategy for Drainage Company Drainage Glasgow in Glasgow
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Following is a summary of a number of the processes we used.
Keyword research – To identify the search terms that were used by the people that Drainage Glasgow was targeting in Glasgow, three strategies were employed.
We began by discussing with the company which questions previous customers have asked. Usually they search for similar things to the questions they ask instore or on the phone.
The keywords that were already bringing internet users to Drainage Glasgow’s website were also analysed. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Glasgow website in Glasgow.
Site-architecture remodelling – An examination of Drainage Glasgow’s website exposed the existence of a number of identical pages that had been published using different URLs. We redirected URL’s where necessary and combined pages where possible. 403 Error pages were also removed or repaired.
Drainage Glasgow’s target leads were already been dominated by larger companies in the Glasgow area. For this reason, our team made use of keywords which were specific to Glasgow and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. The Drainage Glasgow Google Places page was improved with the addition of pictures of drainage company workers on site in Glasgow and a paragraph that included the targeted keywords, their address, contact numbers and URL. We also created profiles on the major business listing pages in Glasgow, and updated old ones with good keywords to ensure local search engine optimisation.
Strategy for digital marketing of Drainage Glasgow in Glasgow.
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Glasgow. A few of the actions that were taken are described below.
Content marketing played a huge role in our Drainage Glasgow digital marketing campaign. Our in-house team created a content generation strategy which helped us provide a steady stream of content for use on the Drainage Glasgow blog as well as for use on sites where we have guest posting privileges.
Using our efficient social media techniques, we were able to increase the following of Drainage Glasgow on both Twitter and Facebook. The improved engagement on social media led to more impressions.
Drainage Glasgow struggled with the efficient use of their social media advertising budget. Socialable helped them to analyse both channels and target audience demographic and put the social media advertising budget on a Facebook campaign. Traffic was directed to the Drainage Glasgow website through the effective use of both the desktop and the mobile platform.
Glasgow drainage company branding
We used two main methods to help Drainage Glasgow improve branding. To begin, we made sure all platforms were equal. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also helped the company to settle for choices of branded merchandise.
The Rewards of our Strategy
Drainage Glasgow’s online and offline visibility to people looking for trustworthy drainage companies in Glasgow was enhanced through the use of our lead generation strategy. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. Online quote requests increased by 75% and phone calls during work hours increased by 43%. There was an increase in the social media following of around 400% across both Twitter and Facebook. Would you like to achieve the same results as Drainage Glasgow in Glasgow? We are able to begin the consultation process as soon as you contact us. Contact us on the following number today – 0800 061 4703.
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