Based in Devon, Drainage Devon, a company that specialises in drainage, was eager to attract more customers in Devon and surrounding areas. They decided to work with Socialable to run a targeted lead generation campaign. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Devon Lead Generation Aims for Drainage Company
- To generate more queries
- To have more people use their website.
- To have more followers on social media.
We have previously developed and tested reliable lead generation methods for drainage companies in Devon, making us the best option. We immediately drew on our experience and ability to meet targets to draw up a course of action that would bring optimal results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Drainage Company Website Design in Devon
After analysing https://drainage-devon.uk, which is the website belonging to Drainage Devon, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
The strategy for the SEO of Devon based drainage company, Drainage Devon.
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. Due to this, we aimed to improve the search engine friendliness of the business. Several of the methods that were used are given below –
Keyword research – To understand what keywords the audience in Devon being targeted by Drainage Devon used in their research, we did three things.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. In general, there is a correlation between the questions customers ask and what they search for online.
Also examined were the keywords that had already been bringing traffic to Drainage Devon’s website. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Devon in the Devon area.
Repair of site-architecture – On analysis of the organisation of the Drainage Devon website, we found that several copies of some pages appeared under different URLs. The pages were combined and, where need, URLs redirected. We also fixed or deleted any 403 Error pages that existed.
Larger drainage companies already dominated the leads from Devon which Drainage Devon was targeting. Instead, out team incorporated keywords which directly related to Devon and nearby areas. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Improvement of other on-site SEO factors – Some of the other changes made to improve the search-engine friendliness of the website and thus increase the possibility of attracting more leads are the addition of a services page, use of internal links and the update of metadata.
Improvements in off-site SEO factors – Here at Socialable we understand the importance of off-site SEO factors such as link building, Google Places presence and local search listings presence. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. To the Drainage Devon Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in Devon. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Devon and the updating of old listings with the correct search terms.
Digital-Marketing Strategy for Drainage Company Drainage Devon in Devon.
To publicise Drainage Devon even more, we used a number of appropriate digital marketing strategies to attract local leads. A few of the actions that were taken are described below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Devon. Using a specially designed content generation strategy, we ensured a steady stream of articles and posts for the Drainage Devon blog and other sites.
Using our efficient social media techniques, we were able to increase the following of Drainage Devon on both Twitter and Facebook. The improved engagement on social media led to more impressions.
Social media advertising – The Company’s budget for advertising on social media had previously not been properly used. The money was used to advertise on Facebook on the back of a strong look at the dynamics of the target audience and their preferences. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Devon website.
Drainage Company Branding in Devon
We helped Drainage Devon improve branding in two major ways. Firstly, we ensured uniformity across all platforms. This meant change of brand colour to match website theme, re-design of logo and redesign of drainage company staff outfit. We also helped the company to settle for choices of branded merchandise.
The Rewards of our Strategy
Drainage Devon’s online and offline visibility to people looking for trustworthy drainage companies in Devon was enhanced through the use of our lead generation strategy. A rise of 140% in organic website traffic was experienced in the last week of our lead generation campaign. Drainage Devon experienced an increase in 75% of online quote requests and of 43% for phone calls during work hours. Drainage Devon’s office also noticed an increase in customer interest and leg traffic of 35%. This was accompanied by a 400% increase in Facebook and Twitter followers. Is your drainage company in Devon looking to generate parallel lead generation outcomes? We are able to begin the consultation process as soon as you contact us. Contact us on the following number today – 0800 061 4703.
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