Drainage Dorset is a drainage company located in Dorset who wanted to gain more local clients in the Dorset area. Sociable was enlisted to help run a targeted lead generation campaign. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Drainage Company Lead Generation Objectives Dorset
- To get more inquiries into the company.
- To raise the number of visitors to its website
- To increase the social media following.
Sociable’s lead generation methods for drainage companies in Dorset are proven and have worked in the past, which made us the best option. As a lead generation company that is knowledgeable, comfortable working with tight deadlines, and able to meet goals consistently, we knew that the first step of action was to create a detailed plan. Our line of attack for the project included SEO, Website Design, Digital-Marketing and Branding.
Website Plan for Drainage Company in Dorset
We analysed https://drainage-dorset.uk, the website of Drainage Dorset, and identified a number of changes which we would make to increase ease of use and functionality. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
SEO strategy for Drainage Company Drainage Dorset in Dorset
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. We began work on optimising the business’ search engine visibility. Below are some of the steps we took.
We did three things to help us develop a knowledge of the keywords being used by the targeted users of Drainage Dorset in Dorset.
Firstly, we talked with the company to understand the questions asked by the customers that have called in the past. Queries that are made over the phone are often similar to the terms that they use when making online searches.
Also examined were the keywords that had already been bringing traffic to Drainage Dorset’s website. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Dorset website in Dorset.
Repair of site-architecture – On analysis of the organisation of the Drainage Dorset website, we found that several copies of some pages appeared under different URLs. We redirected URL’s where necessary and combined pages where possible. We removed or repaired all 403 Error pages.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Dorset where Drainage Dorset was looking to establish leads. Instead, out team incorporated keywords which directly related to Dorset and nearby areas. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://drainage-dorset.uk. We added photos of drainage company staff working in Dorset to the Drainage Dorset Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Dorset and the updating of old listings with the correct search terms.
Drainage Dorset Digital-Marketing strategy in Dorset
To further spread word about Drainage Dorset, we used digital marketing strategies that are best suited for attracting local leads in the drainage niche. Some of the strategies we used are outlined below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Dorset. We used a specific content generation strategy to create steady material for the Drainage Dorset blog and a number of other sites where we are able to post.
Social media marketing – Using our tried and tested social media engagement techniques, we were able to grow the Drainage Dorset follower base on Twitter and Facebook. Better social media presence resulted in more visibility for the company.
Drainage Dorset were unable to use their social media marketing budget effectively. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. Advertising was optimised for use on both mobile and desktop devices, which helped drive traffic towards the company’s website.
Drainage Company Branding in Dorset
There were two ways which we helped Drainage Dorset improve branding. Firstly, we ensured uniformity across all platforms. To do this, we redesigned the company’s website, logo, and staff outfits. We also assisted the company in selecting branded merchandise.
The Rewards of our Strategy
Using our lead generation strategy, we were able to establish the Drainage Dorset presence both online and offline among clients looking for drainage solutions in Dorset. An increase of 140% in organic website traffic had been realised by the last week of our lead generation campaign. Online quote requests increased by 75% and phone calls during work hours increased by 43%. There was an increase in the social media following of around 400% across both Twitter and Facebook. Are you looking for similar results in Dorset for your drainage company? Contact Socialable and we will be glad to begin the consultation process with you right away. Phone us today at 0800 061 4703.