Drainage Edinburgh is a drainage company located in Edinburgh who wanted to gain more local clients in the Edinburgh area. To do this, they ran a targeted lead campaign with Socialable. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Drainage Company Lead Generation Objectives Edinburgh
- To raise the number of requests for information
- To increase the number of website users.
- To have more followers on social media
The Socialable team is experienced in lead generation for drainage companies, and has previously run successful campaigns in the Edinburgh area in the past, which meant we were the best choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. We built our plan around a number of core lead generation principles, including SEO, Website Design, Digital Marketing, and Branding.
Drainage Company Website Design in Edinburgh
Following a study of Drainage Edinburgh’s website, a number of changes were proposed for the improvement of its appeal and ease of access. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
Drainage Edinburgh’s SEO strategy in Edinburgh
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. Due to this, we aimed to improve the search engine friendliness of the business. A few of the steps that we took are explained below –
Keyword research – Three things were done in order to understand what keywords potential customers in Edinburgh used in their research.
We began by discussing with the company which questions previous customers have asked. The questions they ask when calling are usually similar to search terms online.
Also examined were the keywords that had already been bringing traffic to Drainage Edinburgh’s website. This gave us an understanding of the successful keywords, the semi-successful keywords, and the keywords which were non-functional.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Edinburgh website in Edinburgh.
Site-architecture remodelling – An examination of Drainage Edinburgh’s website exposed the existence of a number of identical pages that had been published using different URLs. The pages were merged and URLs redirected where necessary. 403 Error pages were also removed or repaired.
Inclusion of geo-keywords within website content – Edinburgh, which Drainage Edinburgh was targeting for leads, already had well-known companies dominating the market. The team therefore concentrated on keywords that identified Edinburgh and its surrounds. Therefore, strong rankings were given in searches by relevant people. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Edinburgh page using geo-targeted keywords in the links anchor text where possible. On the Drainage Edinburgh Google Places page, we added photos of drainage company staff at work in Edinburgh, short description featuring the right keywords, address, contact numbers and page URL. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Edinburgh and the updating of old listings with the correct search terms.
Digital-Marketing Strategy for Drainage Company Drainage Edinburgh in Edinburgh.
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Edinburgh. A few of the actions that were taken are described below.
Content marketing played a huge role in our Drainage Edinburgh digital marketing campaign. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Edinburgh’s blog and for use on websites where we could post as guests.
Marketing on social media – Drainage Edinburgh’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. The improved visibility had a positive impact.
Drainage Edinburgh struggled with the efficient use of their social media advertising budget. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. Traffic was directed to the Drainage Edinburgh website through the effective use of both the desktop and the mobile platform.
Drainage Company Branding in Edinburgh
We used two main methods to help Drainage Edinburgh improve branding. To begin, we made sure all platforms were equal. To do this, we redesigned the company’s website, logo, and staff outfits. Also, we advised them in their choice of branding.
The Rewards of our Strategy
We were able to establish Drainage Edinburgh as a reputable drainage company, findable both online and offline in the Edinburgh area. An increase of 140% in organic website traffic had been realised by the last week of our lead generation campaign. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. The social media following across Facebook and Twitter rose by 400%. Are you looking for similar results in Edinburgh for your drainage company? Get in touch with Socialable now in order to get started. Call 0800 061 4703 today.