Drainage Nottingham, a drainage company in Nottingham was keen to build up their local clientele in Nottingham and nearby areas. They decided to work with Socialable to run a targeted lead generation campaign. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Drainage Nottingham goals for the lead generation campaign in Nottingham
- To get more inquiries into the company.
- To get more people to use its website
- To have more followers on social media.
Sociable’s lead generation methods for drainage companies in Nottingham are proven and have worked in the past, which made us the best option. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Design for Drainage Company Website in Nottingham
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Nottingham’s website were suggested on the back of a careful study. A contemporary, mobile-friendly interface was created by our design team.
Approach to Drainage Company Drainage Nottingham’s SEO Optimisation in Nottingham
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. Due to this, we aimed to improve the search engine friendliness of the business. Some of the processes we engaged in are covered below.
Keyword research – To understand what keywords the audience in Nottingham being targeted by Drainage Nottingham used in their research, we did three things.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. Queries that are made over the phone are often similar to the terms that they use when making online searches.
The keywords that were already bringing internet users to Drainage Nottingham’s website were also analysed. This helped us to understand the keywords that were already driving traffic to the site, the keywords for which the company had some authority and the keywords it needed to improve on.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Nottingham in the Nottingham area.
Site-architecture remodelling – An examination of Drainage Nottingham’s website exposed the existence of a number of identical pages that had been published using different URLs. Where possible, we reduced the number of pages by consolidating them, and we also redirected URL’s where we needed to. We removed or repaired all 403 Error pages.
Inclusion of geo-keywords within website content – Nottingham, which Drainage Nottingham was targeting for leads, already had well-known companies dominating the market. For this reason, our team made use of keywords which were specific to Nottingham and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. In order to build links, applicable articles were contributed to associate websites that included a link back to Drainage Nottingham’s page using location-targeted keywords in the link’s anchor text. On the Drainage Nottingham Google Places page, we added photos of drainage company staff at work in Nottingham, short description featuring the right keywords, address, contact numbers and page URL. To make sure local search engine listings were optimised, we found all the major business pages in Nottingham, created profiles on each one, and updated old profiles.
Strategy for digital marketing of Drainage Nottingham in Nottingham.
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Drainage Nottingham. Several methods that were used are covered below.
Content marketing played a huge role in our Drainage Nottingham digital marketing campaign. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Nottingham’s blog and for use on websites where we could post as guests.
Marketing on social media – Drainage Nottingham’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. More impressions were generated due to the improved social media engagement.
Drainage Nottingham struggled with the efficient use of their social media advertising budget. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Nottingham website.
Branding for Drainage Company in Nottingham
We helped Drainage Nottingham improve branding in two major ways. The first involved the creation of consistency on all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also helped the company to settle for choices of branded merchandise.
Our lead generation methods elevated Drainage Nottingham’s online and offline visibility to clients looking for dependable Nottingham-based drainage companies. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. Leg traffic to Drainage Nottingham’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Is your drainage company in Nottingham looking to generate parallel lead generation outcomes? Call Sociable to begin consultations today. Call 0800 061 4703 today.
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