Sheffield Drainage, a drainage company in Sheffield was keen to build up their local clientele in Sheffield and nearby areas. They decided to work with Socialable to run a targeted lead generation campaign. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Sheffield Lead Generation Aims for Drainage Company
- To raise the number of requests for information
- To increase the number of website users.
- To increase their social media presence.
We have previously developed and tested reliable lead generation methods for drainage companies in Sheffield, making us the best option. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Design for Drainage Company Website in Sheffield
After analysing Sheffield Drainage’s website, https://sheffield-drainage.uk, we pointed out several changes that had to be effected to improve the appeal of the website and improve accessibility. Our team updated the websites interface and made the mobile version of the site more accessible and easier to use.
Approach to Drainage Company Sheffield Drainage’s SEO Optimisation in Sheffield
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. We therefore took the necessary steps to improve the search engine friendliness of https://sheffield-drainage.uk. Several of the methods that were used are given below –
Keyword research – To identify the search terms that were used by the people that Sheffield Drainage was targeting in Sheffield, three strategies were employed.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. The answers potential customers seek over the phone are usually the same that they look for online.
After this, we looked into the natural search terms which previously led customers to the Sheffield Drainage site. This helped us to understand the keywords that were already driving traffic to the site, the keywords for which the company had some authority and the keywords it needed to improve on.
Thirdly, we used keyword research tools at our disposal to find geo-targeted keywords that are in line with Sheffield Drainage’s goal of generating new drainage related leads in Sheffield.
When we analysed the Sheffield Drainage website, we realised that a number of the pages could be found under different URL’s. We consolidated the pages into and redirected URLs where necessary. 403 Error pages were also removed or repaired.
Inclusion of geo-keywords within website content – Sheffield, which Sheffield Drainage was targeting for leads, already had well-known companies dominating the market. The team therefore concentrated on keywords that identified Sheffield and its surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Upgrading of other on-site SEO factors – Changes that were affected to advance the visibility of the website on search engines and enhance its ability to attract more leads included the development of a services page, use of internal links and the revision of metadata.
The entire Socialable team understands the importance of off-site SEO such as link building, presence in local search listings, and Google Places presence. For link building, we contributed relevant articles to related websites with a link back to the drainage Sheffield Drainage page using geo-targeted keywords in the links anchor text where possible. The Sheffield Drainage Google Places page was improved with the addition of pictures of drainage company workers on site in Sheffield and a paragraph that included the targeted keywords, their address, contact numbers and URL. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Sheffield and the updating of old listings with the correct search terms.
Drainage Company Sheffield Drainage’s Digital-Marketing Scheme in Sheffield
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Sheffield Drainage. Some of the strategies we used are outlined below.
Content marketing – Content marketing was at the centre of Sheffield Drainage’s digital marketing strategy. Our in-house team created a content generation strategy which helped us provide a steady stream of content for use on the Sheffield Drainage blog as well as for use on sites where we have guest posting privileges.
Marketing on social media – Sheffield Drainage’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. More impressions were generated due to the improved social media engagement.
Social media advertising – Sheffield Drainage didn’t know how to put their social media advertising budget to efficient use. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. The campaign was run on both desktop and mobile channels, driving traffic to Sheffield Drainage website.
Sheffield branding for Drainage Company
Two strategies were employed to assist Sheffield Drainage with improvements to its brand. The first involved maintaining uniformity across all platforms. This involved the selection of a new brand colour that matched the website theme, as well as the redesign of both the logo and staff uniforms. Socialable also assisted the company in the choosing of branded merchandise.
The Rewards of our Strategy
Our lead generation methods elevated Sheffield Drainage’s online and offline visibility to clients looking for dependable Sheffield-based drainage companies. Organic website traffic had risen by 140% at the end of our lead generation campaign. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. Both Facebook and Twitter experienced a social media following increase of about 400%. Would you like to achieve the same results as Sheffield Drainage in Sheffield? Call Sociable to begin consultations today. Contact us on the following number today – 0800 061 4703.
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