Socialable has helped Gary Henderson become one of the competitive players in the Leeds sash window industry. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Leeds, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Gary Henderson clearly had a visible online presence, but engagement with customers in Leeds was poor.
Socialable’s first step, when consulted by Gary Henderson to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Gary Henderson. We examined their digital marketing campaign.
Since Gary Henderson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Leeds. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Gary Henderson to make them one of the leading players in Leeds. Another observation we made was Gary Henderson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Gary Henderson’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Gary Henderson’s conversion by 103%. Below are a few of them –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Gary Henderson’s prospects liked the offer that we created.
Gary Henderson’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Gary Henderson.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Leeds was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Gary Henderson benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
For Gary Henderson, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. Gary Henderson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Leeds for Sash Windows Leeds in Leeds
We made sure we stayed true to the brand in all aspects as we always consulted with Gary Henderson. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Gary Henderson’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Gary Henderson found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Gary Henderson Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Gary Henderson can now get top-quality leads in Leeds. Leads from organic traffic are converting better because they are better targeted.
Gary Henderson testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Gary Henderson is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Gary Henderson by creating relevant and engaging content that not only brings in leads and helps Gary Henderson rank higher on Google, but also positions Gary Henderson as a leader in the field of Sash windows in Leeds. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Gary Henderson to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Like Gary Henderson, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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