Drainage Leeds is a drainage company located in Leeds who wanted to gain more local clients in the Leeds area. They decided to work with Socialable to run a targeted lead generation campaign. An efficient and intelligent lead generation campaign could not be run in-house within the required timeframe, even though the company was clear on what it wished to achieve.
Objectives of the Lead Generation campaign in Leeds
- To raise the number of requests for information
- To get more people to use its website
- To have more followers on social media.
At Socialable, we have a tried and tested lead generation methods for drainage companies in Leeds, which have worked in the past and thus we were the logical choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. Our line of attack for the project included SEO, Website Design, Digital-Marketing and Branding.
Designing a website for our drainage company in Leeds
We analysed https://drainageleeds.uk, the website of Drainage Leeds, and identified a number of changes which we would make to increase ease of use and functionality. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
SEO Optimisation Plan for Drainage Company in Leeds
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Some of the processes we engaged in are covered below.
To gain an insight into the desired audience of Drainage Leeds in Leeds, we analysed the keywords they use.
We began by discussing with the company which questions previous customers have asked. Queries that are made over the phone are often similar to the terms that they use when making online searches.
Also examined were the keywords that had already been bringing traffic to Drainage Leeds’s website. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Leeds website in Leeds.
Site-architecture repair – A number of similar pages that appeared under different URLs were discovered upon examination of the organisation of the Drainage Leeds website. The pages were combined and, where need, URLs redirected. We also fixed or deleted any 403 Error pages that existed.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Leeds where Drainage Leeds was looking to establish leads. For this reason, our team made use of keywords which were specific to Leeds and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. In order to build links, applicable articles were contributed to associate websites that included a link back to Drainage Leeds’s page using location-targeted keywords in the link’s anchor text. The Drainage Leeds Google Places page was improved with the addition of pictures of drainage company workers on site in Leeds and a paragraph that included the targeted keywords, their address, contact numbers and URL. To make sure local search engine listings were optimised, we found all the major business pages in Leeds, created profiles on each one, and updated old profiles.
Digital-Marketing Strategy for Drainage Company Drainage Leeds in Leeds.
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Drainage Leeds. Some of the processes we engaged in are covered below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Leeds. Using a specially designed content generation strategy, we ensured a steady stream of articles and posts for the Drainage Leeds blog and other sites.
Using our efficient social media techniques, we were able to increase the following of Drainage Leeds on both Twitter and Facebook. Better social media presence resulted in more visibility for the company.
Drainage Leeds were unable to use their social media marketing budget effectively. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Leeds website.
Drainage Company Branding in Leeds
Improvements to Drainage Leeds’s branding were made using two major techniques. The first involved maintaining uniformity across all platforms. This involved redesigning logo’s outfits, and the company website. We also helped the company to settle for choices of branded merchandise.
Using our lead generation strategy, we were able to establish the Drainage Leeds presence both online and offline among clients looking for drainage solutions in Leeds. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. There was an increase in the social media following of around 400% across both Twitter and Facebook. Are you looking for similar results in Leeds for your drainage company? Call Sociable to begin consultations today. Phone us today at 0800 061 4703.