Our marketing team at Socialable has built the Anne Moore brand to notable standards in the sash window industry, Reading. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Reading was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. Anne Moore’s strong online presence failed to produce significant engagement amongst its audience in Reading.
Upon consulting with Anne Moore, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Anne Moore’s buyer persona. Their online marketing techniques were analysed by our team.
Because Anne Moore’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Reading, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
Anne Moore noticed a major spike in their business activity when we applied this practice to their strategy. One thing we noticed is that Anne Moore demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Anne Moore’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Anne Moore conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Anne Moore –
Sash Windows Reading Website Re-design
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. The video we made generated engagement among a significant percentage of Anne Moore audience.
Sash Windows Marketing outline for Anne Moore
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. After a consultation with Anne Moore, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Reading.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Anne Moore successful.
We conducted search engine optimization, both off-site and on-site, for Anne Moore’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Reading
We always consulted with Anne Moore and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Reading Sash Windows Company Promotion in Reading
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Anne Moore found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows Reading Sash Windows
Since we started managing their account, Anne Moore has recorded tremendous success in lead generation from different platforms. Anne Moore can now get very good referrals and highly-qualified leads in Reading apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Anne Moore claims they have never received a better return on its marketing money. Anne Moore is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Anne Moore by creating engaging and relevant content that not only ranks Anne Moore higher on Google and bringing in leads, but also puts Anne Moore in a position to lead in the Sash window industry in Reading. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Anne Moore generate significant profits by increasing the sale of its sash windows at lower costs per lead. Anne Moore is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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