Replacement Windows Dorset provides have access to top-of-the-line, made-to-order replacement windows services to customers in and around Dorset. Having established a successful offline business, Replacement Windows Dorset looked to replicate that success online. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
Develop profound engagement. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. They have to be convinced that a product or service provider is the one that matches their needs best.
In order for us to improve Replacement Windows Dorset’s online business, we needed to implement a complete rebuilding of their operations including marketing, web design and conversion rate optimization, all of which would work towards one goal – to create the most amount of leads possible and convert as many of them as possible into sales.
Our Replacement Windows Dorset Dorset Lead Generation Strategy
It’s not often that consumers require windows replacement services. In order to be successful online, one has to not only be seen by the customer (from the sea of competitors), but also to be available when the customer is ready to purchase. With this in mind, we developed a total approach to lead generation for Replacement Windows Dorset Dorset.
Socialable’s Replacement Windows Dorset Replacement Windows Service Dorset Lead Generation Solution
Replacement Windows Business Model
B2C and B2B businesses face different challenges in lead generation. Because it is mainly a B2C company, Replacement Windows Dorset needed to reach out and convert as many clients as possible in Dorset – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. This also had to be accomplished within the generally short sales cycle of a B2C business. An understanding of the business type helped us to develop the right kind of lead generation plan to reach and convert the right audiences.
Market Research for Replacement Windows in Dorset
First, we completed an in-depth market research on the replacement windows industry in Dorset. The aim was simple –
Website Design for Replacement Windows Dorset Replacement Windows Services Dorset
The website of a windows replacement company is their online shop window. Hence, our goal was to design a website that would thoroughly impress potential customers.
Technical Design of the Website
The website was designed for high usability – tabs were clearly defined and dropdown menus were used only where necessary. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. Page design is consistent throughout the website, each page serving a particular, necessary purpose. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
Populating the new website
The website was media-rich, with illustrative photos that showed attractive buildings whose windows Replacement Windows Dorset had replaced in Dorset. And we added a video showing the company’s engineers at work at a client site in Dorset. According to research findings, a consumer’s purchase decision is made mainly in the subconscious; with this in mind, the website contained few but compelling text that would speak to the site visitor.
Replacement Windows Dorset Lead Generation Pages
We created simple, but result-producing landing pages. We created forms that visitors understood and were happy to fill out. The forms were also designed to capture information needed to generate leads and immediately increase the conversion rates where possible.
Dorset Replacement Windows Branding
Branding was a big problem area for Replacement Windows Dorset. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Dorset. So, Instead of focus groups and other types of generalized research, we conducted direct research with individuals. The goal was to determine key interest areas for consumers in Dorset when assessing a window replacement service. After careful digging from a wide range of potential customers in Dorset and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Dorset.
Marketing of Replacement Windows in Dorset
- Social media
We were also able to make informed decisions on target marketing and achieving marketing objectives.
Central marketing objectives
The chief marketing goals for Replacement Windows Dorset were –
- To cultivate a solid standing in Dorset as a leader in windows replacement and general construction matters
- To be seen as a company that understands what its customers really need from a replacement windows service
- To stay in the consciousness of target customers from brand awareness to purchase decision
- To nurture brand preference and influence future purchase decisions.
This was especially important given the fact that buyers hardly ever consider competitors of their preferred brand at the point of purchase. Having a good insight on these objectives, we are able execute marketing campaigns with precision, increasing the company’s brand visibility and acceptance.
Dorset Promotion of Replacement Windows
We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
Replacement Windows SEO Dorset
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Dorset, Replacement Windows Dorset would be one of the top results. We used both commercial and informational keywords to ensure that Replacement Windows Dorset ranked high whether a user was searching for a replacement windows service in Dorset or seeking information on windows replacement and general building maintenance. Our lead generation campaign for Replacement Windows Dorset required patience, hard work and consistent quality so that the company was able to generate and convert as many leads as possible at all times. And it paid off.
Currently, our lead generation campaign has helped Replacement Windows Dorset convert customers and engage HQL (High Quality Leads). Call or email us now, and together we will make lead generation work for you.
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