The client, Replacement Windows Stoke is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Stoke. Having established a successful offline business, Replacement Windows Stoke looked to replicate that success online. The company needed to expand their reach to as many potential customers as possible online, get quality leads from the new contacts, and translate these leads into conversions.
Bring Replacement Windows Stoke into the picture for its target market. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. The real challenge is therefore to convince customers that a specific brand offers the ideal solutions to their needs.
Our goal was to do a total re-work of Replacement Windows Stoke online business venture, making every part of the operation to work towards generating, nurturing and converting as many leads as possible.
Socialable’s Strategy for Lead Generation for Replacement Windows Stoke in Stoke
Windows replacement has a relatively low demand frequency. In order to be successful online, one has to not only be seen by the customer (from the sea of competitors), but also to be available when the customer is ready to purchase. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Stoke in Stoke.
Our Solution to Replacement Windows Stoke Replacement Windows Service Stoke Lead Generation Challenges
Business Type Definition for Replacement Windows
Challenges in lead generation for B2B is different to B2C’s. Because it is mainly a B2C company, Replacement Windows Stoke needed to reach out and convert as many clients as possible in Stoke – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. This goal needed to be achieved within the short sales cycle of the typical B2C business as well. We used our understanding of Replacement Windows Stoke’s business model to create the right plan that would achieve all of the client’s lead generation aims.
Market Research for Replacement Windows in Stoke
First, we completed an in-depth market research on the replacement windows industry in Stoke. The aim was simple –
Replacement Windows Stoke Stoke Replacement Windows Website Design
The website of a windows replacement company is their online shop window. Hence, our goal was to design a website that would thoroughly impress potential customers.
The website was designed with ease of use in mind – only distinct, necessary navigations were used. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. We aimed for uniform design and relevancy in all the pages. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
Contents of the website
Captivating photos of buildings in Stoke where Replacement Windows Stoke had provided replacement windows services dominated the website. The website also features a video of the windows replacement crew at work in Stoke. With comprehensive research and an understanding that 95% of purchase decision takes place in the subconscious, we were able to come up with minimal but very powerful text that connected instantly with the site visitors.
We created simple, but result-producing landing pages. Forms were designed such that visitors are willing to fill them out. The forms were also designed to capture information needed to generate leads and immediately increase the conversion rates where possible.
Replacement Windows Branding Stoke
For Replacement Windows Stoke, one of the toughest issues was with branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. The goal was to determine key interest areas for consumers in Stoke when assessing a window replacement service. After careful digging from a wide range of potential customers in Stoke and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Stoke.
Stoke Marketing for Replacement Windows
- Mobile marketing
- Social media
We worked with Replacement Windows Stoke to understand its main marketing target customers as well as its marketing objectives.
Main marketing objectives
Central to the marketing objectives of Replacement Windows Stoke were –
- To build a reputation as a credible expert, not just in windows replacement but also in general construction work in Stoke.
- To be a brand that demonstrates a unique ability to understand the most important needs and concerns of its potential customers.
- To stay in the minds of potential customers so that when they are ready to make a purchase, Replacement Windows Stoke will quickly come to mind.
- To nurture brand preference and influence future purchase decisions.
This was a very important goal to achieve since customers tend to go straight for their preferred brand when making a purchase. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.
Replacement Windows Promotion Stoke
With strong impressions created through well-crafted, precision promotions, we were able to generate high quality leads. The promotion techniques used included ROI-maximizing ads, social media promotions, personalized marketing, and after sales surveys.
Window Replacement SEO in Stoke
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Stoke, Replacement Windows Stoke would be one of the top results. We were able to optimize Replacement Windows Stoke’s sea ranking for both informational and commercial searches on windows replacement and general building maintenance in Stoke. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Stoke. And it worked.
Our data shows sales and qualified leads for Replacement Windows Stoke as a direct result of our lead generation campaign for the company. Call or email us now, and together we will make lead generation work for you.