Since Socialable took over their marketing, Dorothy Wilson has become one of the leading businesses for sash window services in Rochdale. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Rochdale, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. Dorothy Wilson clearly had a visible online presence, but engagement with customers in Rochdale was poor.
After consulting with Dorothy Wilson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Dorothy Wilson’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Since Dorothy Wilson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Rochdale. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Dorothy Wilson’s marketing strategy to boost their business in Rochdale. One thing we noticed is that Dorothy Wilson demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Dorothy Wilson’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Dorothy Wilson’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
Revamp of the Sash Windows Rochdale Webpage
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Dorothy Wilson target audience found our video appealing.
Dorothy Wilson’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Dorothy Wilson.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Rochdale.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Dorothy Wilson profitable.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Dorothy Wilson’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Dorothy Wilson’s website.
Sash Windows Branding Campaign in Rochdale for Sash Windows Rochdale in Rochdale
We made sure we stayed true to the brand in all aspects as we always consulted with Dorothy Wilson. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Dorothy Wilson
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Dorothy Wilson found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Dorothy Wilson Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Dorothy Wilson can now get top-quality leads in Rochdale. Leads from organic traffic are also well-targeted and better-converting.
Dorothy Wilson claims they have never received a better return on its marketing money. Dorothy Wilson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Dorothy Wilson by creating engaging and relevant content that not only ranks Dorothy Wilson higher on Google and bringing in leads, but also puts Dorothy Wilson in a position to lead in the Sash window industry in Rochdale. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Dorothy Wilson generate significant profits by increasing the sale of its sash windows at lower costs per lead. Dorothy Wilson is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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