Ruth Alexander is now a major player in the sash window industry in Bedfordshire, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Bedfordshire, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Ruth Alexander clearly had a visible online presence, but engagement with customers in Bedfordshire was poor.
Upon consulting with Ruth Alexander, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Ruth Alexander. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Ruth Alexander customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Bedfordshire. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Ruth Alexander’s marketing campaign was boosted by our techniques and made them one of the major players in Bedfordshire. Another observation we made was Ruth Alexander hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Because of their weak customer engagement, Ruth Alexander competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Ruth Alexander’s conversion by 103%. We developed the following channels for Ruth Alexander –
Revamp of the Sash Windows Bedfordshire Webpage
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Ruth Alexander recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Ruth Alexander’s prospects.
Sash Windows Marketing outline for Ruth Alexander
Successful marketing shouldn’t be complicated- this is our belief at Socialable. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We wrote a marketing plan after a meeting with Ruth Alexander.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Bedfordshire customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Ruth Alexander successful.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Ruth Alexander. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Ruth Alexander’s website.
Ruth Alexander Sash Window Branding Activity in Bedfordshire
Because of frequent interactions, all our marketing activities reflected the true Ruth Alexander brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Window Promotion for Ruth Alexander
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Ruth Alexander was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Bedfordshire Sash Windows in Bedfordshire
Since we started managing their account, Ruth Alexander has recorded tremendous success in lead generation from different platforms. Apart from creating meaningful engagement on social media, Ruth Alexander is now able to get highly-qualified leads in Bedfordshire and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
Ruth Alexander claims they have never received a better return on its marketing money. Ruth Alexander is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Ruth Alexander involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Bedfordshire. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Ruth Alexander generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Ruth Alexander, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Give us a call today and get started
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