Our marketing team at Socialable has built the Jesse Peters brand to notable standards in the sash window industry, Brentwood. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. The poor engagement of Jesse Peters’s customers in Brentwood was a contrast to its strong online presence.
After consulting with Jesse Peters, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Jesse Peters buyer persona. Their online marketing techniques were analysed by our team.
Since Jesse Peters already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. We’ve always been customer-centric since we launched lead generation services in Brentwood. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Jesse Peters to help it become a major player in Brentwood. One of the findings we made was Jesse Peters’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Jesse Peters competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Jesse Peters’s conversion by 103%. Here are some areas we developed for Jesse Peters –
Sash Windows Brentwood Website Re-design
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Jesse Peters recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Jesse Peters’s prospective customers.
Marketing Campaign for Jesse Peters Sash Windows in Brentwood
With Sociable, best quality marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Jesse Peters. We wrote a marketing plan after a meeting with Jesse Peters.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We organized every single campaign towards the ultimate goal, each complementing the other. We also tracked response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Brentwood.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Jesse Peters profitable.
Search Engine Marketing
We did off-site and on-site search engine optimization for Jesse Peters. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . Jesse Peters site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Branding Jesse Peters’s Sash Window Company in Brentwood
We always consulted with Jesse Peters and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Jesse Peters’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Jesse Peters found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Jesse Peters
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Jesse Peters can now get top-quality leads in Brentwood. Leads from organic traffic are also better targeted and are converting better.
Jesse Peters testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Jesse Peters is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Jesse Peters by curating engaging and relevant content that positions Jesse Peters as a popular player in the Sash window industry in Brentwood and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Jesse Peters generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Jesse Peters, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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