Socialable has helped Theresa Thompson become one of the competitive players in the Derby sash window industry. They couldn’t generate useful leads before they hired Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Although engagement was poor in Derby, Theresa Thompson had a significant online presence.
After consulting with Theresa Thompson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Theresa Thompson’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Given Theresa Thompson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Derby. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Theresa Thompson’s marketing strategy to boost their business in Derby. One of the findings we made was Theresa Thompson’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Theresa Thompson competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Theresa Thompson’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Theresa Thompson –
Sash Windows Derby Website Re-design
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Theresa Thompson’s prospects liked the offer that we created.
Sash Windows Marketing outline for Theresa Thompson
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Theresa Thompson. After a consultation with Theresa Thompson, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Derby customers.
We then tested the traffic against two different landing pages we created. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Theresa Thompson profitable.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Theresa Thompson’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Derby for Sash Windows Derby in Derby
Our strategies were consistent with Theresa Thompson’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Window Promotion for Theresa Thompson
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Theresa Thompson was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Theresa Thompson
Theresa Thompson has continued to experience positive lead generation from various channels, since we began managing their account. Theresa Thompson can boast of getting valuable leads in Derby, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Theresa Thompson says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Theresa Thompson is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Theresa Thompson involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Derby. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Theresa Thompson’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Theresa Thompson grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
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