Our marketing team at Socialable has built the Bruce Wilson brand to notable standards in the sash window industry, Gloucester. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. Bruce Wilson’s strong online presence failed to produce significant engagement amongst its audience in Gloucester.
When Bruce Wilson hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Bruce Wilson’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Bruce Wilson customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Gloucester. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Bruce Wilson’s marketing campaign was boosted by our techniques and made them one of the major players in Gloucester. One thing we noticed is that Bruce Wilson demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Bruce Wilson competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Bruce Wilson’s conversion by 103%. We developed the following channels for Bruce Wilson –
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Bruce Wilson’s prospects liked the offer that we created.
Sash Windows Marketing outline for Bruce Wilson
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Bruce Wilson. We began by putting in place a marketing plan upon consulting with Bruce Wilson.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Gloucester customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Bruce Wilson’s business.
Search Engine Results Pages Enhancement for Sash Windows Gloucester in Gloucester
We did off-site and on-site search engine optimization for Bruce Wilson. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. Bruce Wilson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Bruce Wilson Sash Window Branding Activity in Gloucester
We were always consulting with Bruce Wilson and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Window Promotion for Bruce Wilson
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Gloucester Sash Windows in Gloucester
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Bruce Wilson can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Bruce Wilson says its investment on marketing dollars have never given them better return. Bruce Wilson is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to implement the content strategy we developed for Bruce Wilson by creating relevant and engaging content that not only brings in leads and helps Bruce Wilson rank higher on Google, but also positions Bruce Wilson as a leader in the field of Sash windows in Gloucester. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Bruce Wilson increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Bruce Wilson grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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