Socialable has helped Jessica Murphy become one of the competitive players in the Gosport sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Gosport, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. The generated leads were not from their target audience. There was no doubt that Jessica Murphy had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Jessica Murphy. We spared some time and learnt about Jessica Murphy’s buyer persona. We examined their digital marketing campaign.
Given Jessica Murphy’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Gosport , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Jessica Murphy noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Jessica Murphy had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Jessica Murphy competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Jessica Murphy conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Jessica Murphy –
The first thing we did was redesign the website completely. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Jessica Murphy’s prospects liked the offer that we created.
Jessica Murphy’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Jessica Murphy. After consulting with Jessica Murphy, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Gosport was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Jessica Murphy benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We performed an on-site and off-site search engine optimization for Jessica Murphy. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Jessica Murphy’s Sash Window Company in Gosport
We were always consulting with Jessica Murphy and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Gosport Sash Windows Company Promotion in Gosport
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Jessica Murphy found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Gosport Sash Windows in Gosport
Ever since we took over, the lead generation across multiple platforms online has been boosted. Jessica Murphy can boast of getting valuable leads in Gosport, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Jessica Murphy testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Jessica Murphy is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Jessica Murphy involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Gosport. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Jessica Murphy increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Jessica Murphy grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Give us a call and we will start right away
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