At Socialable, we have helped Lillian Foster become a recognizable brand in the Norwich sash window scene. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Although engagement was poor in Norwich, Lillian Foster had a significant online presence.
After consulting with Lillian Foster, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Lillian Foster buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Lillian Foster customers, seeing as they already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Norwich. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
Lillian Foster noticed a major spike in their business activity when we applied this practice to their strategy. Another observation we made was Lillian Foster hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Lillian Foster’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Lillian Foster conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Lillian Foster –
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Lillian Foster’s prospects liked the offer that we created.
Sash Windows Marketing outline for Lillian Foster
At Socialable, we believe effective marketing should be straightforward. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. After consulting with Lillian Foster, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Norwich was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Lillian Foster successful.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Lillian Foster. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Lillian Foster Sash Window Branding Activity in Norwich
We made sure we stayed true to the brand in all aspects as we always consulted with Lillian Foster. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Lillian Foster
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Lillian Foster Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Lillian Foster is now able to get highly-qualified leads in Norwich and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Lillian Foster says it has never had a better return on investment on its marketing dollars. Lillian Foster is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Lillian Foster by creating relevant and engaging content that not only brings in leads and helps Lillian Foster rank higher on Google, but also positions Lillian Foster as a leader in the field of Sash windows in Norwich. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Lillian Foster’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Lillian Foster to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
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