Our marketing team at Socialable has built the Shirley Bennett brand to notable standards in the sash window industry, Richmond. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Shirley Bennett’s customers in Richmond was a contrast to its strong online presence.
When Shirley Bennett hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Shirley Bennett buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Shirley Bennett’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. We’ve always been customer-centric since we launched lead generation services in Richmond. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Shirley Bennett to make them one of the leading players in Richmond. Another observation we made was Shirley Bennett hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Shirley Bennett competitors were exploiting the lapses with a well-focused unique selling proposal. Our carefully targeted approach spiked up Shirley Bennett conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Shirley Bennett target audience found our video appealing.
Shirley Bennett’s Sash Windows Marketing Strategy
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Shirley Bennett. After a consultation with Shirley Bennett, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Richmond.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Shirley Bennett’s business.
We conducted search engine optimization, both off-site and on-site, for Shirley Bennett’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Richmond for Sash Windows Richmond in Richmond
Our strategies were consistent with Shirley Bennett’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Shirley Bennett’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation for Shirley Bennett Sash Windows
Shirley Bennett has continued to experience positive lead generation from various channels, since we began managing their account. Shirley Bennett can boast of getting valuable leads in Richmond, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Shirley Bennett says its investment on marketing dollars have never given them better return. For some of the longtail keywords we targeted, Shirley Bennett is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Shirley Bennett by curating engaging and relevant content that positions Shirley Bennett as a popular player in the Sash window industry in Richmond and bringing in leads due to its high ranking on Google result page. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Shirley Bennett increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Shirley Bennett, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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