Socialable has helped Margaret Butler become one of the competitive players in the Wandsworth sash window industry. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. The poor engagement of Margaret Butler’s customers in Wandsworth was a contrast to its strong online presence.
Upon consulting with Margaret Butler, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Margaret Butler. Their online marketing techniques were analysed by our team.
Since Margaret Butler already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Wandsworth, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
Margaret Butler noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Margaret Butler’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Margaret Butler competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Margaret Butler’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Margaret Butler –
Revamp of the Sash Windows Wandsworth Webpage
The first thing we did was redesign the website completely. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Margaret Butler target audience found our video appealing.
Marketing Campaign for Margaret Butler Sash Windows in Wandsworth
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. After consulting with Margaret Butler, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Wandsworth was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Margaret Butler profitable.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Margaret Butler. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. Margaret Butler site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Wandsworth for Sash Windows Wandsworth in Wandsworth
We were always consulting with Margaret Butler and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Margaret Butler’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Margaret Butler found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Margaret Butler Sash Window Lead Generation
Since we started managing their account, Margaret Butler has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Margaret Butler can now get top-quality leads in Wandsworth. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Margaret Butler says it has never had a better return on investment on its marketing dollars. Margaret Butler is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Margaret Butler by creating relevant and engaging content that not only brings in leads and helps Margaret Butler rank higher on Google, but also positions Margaret Butler as a leader in the field of Sash windows in Wandsworth. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Margaret Butler to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Margaret Butler is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
Call us today to get started
The following means can be used to contact Sash Windows Wandsworth –
Contact Details –
Website address – https://sashwindows-wandsworth.co.uk
Contact Name – Margaret Butler
Company Name – Sash Windows Wandsworth
Main Phone – 0800 061 4053
Email Address – contact@sashwindows-wandsworth.co.uk
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