Since Socialable took over their marketing, Joan Rogers has become one of the leading businesses for sash window services in Widnes. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. Although engagement was poor in Widnes, Joan Rogers had a significant online presence.
When Joan Rogers hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Joan Rogers buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Since Joan Rogers already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Widnes , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
We applied this to Joan Rogers’s marketing strategy to boost their business in Widnes. It was also evident that Joan Rogers’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Joan Rogers poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Joan Rogers conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are a few of them –
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Joan Rogers target audience found our video appealing.
Sash Window Marketing for Joan Rogers
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. We started by creating a marketing plan after consulting with Joan Rogers.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Widnes.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Joan Rogers profitable.
Search Engine Marketing
We did off-site and on-site search engine optimization for Joan Rogers. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Joan Rogers in Widnes
Because of frequent interactions, all our marketing activities reflected the true Joan Rogers brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Joan Rogers
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Widnes Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Joan Rogers can boast of getting valuable leads in Widnes, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Joan Rogers says its investment on marketing dollars have never given them better return. By using the longtail keywords from our research, Joan Rogers has maintained a front page search position and an influx of valuable organic leads. Joan Rogers believes it is in a leading position in the Widnes Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
This case study highlights our strategies to grow Joan Rogers’s profits by selling more sash windows at a cheaper cost per lead. Joan Rogers is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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