Socialable has helped Ralph Flores become one of the competitive players in the Chelmsford sash window industry. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Chelmsford was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Although engagement was poor in Chelmsford, Ralph Flores had a significant online presence.
After consulting with Ralph Flores, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took the time to learn about Ralph Flores’s buyer persona. We examined their digital marketing campaign.
Given Ralph Flores’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Chelmsford. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Ralph Flores’s marketing campaign was boosted by our techniques and made them one of the major players in Chelmsford. It was also evident that Ralph Flores’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Because of their weak customer engagement, Ralph Flores competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Ralph Flores’s conversion by 103%. Below are some of them –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Ralph Flores’s prospects.
Marketing Campaign for Ralph Flores Sash Windows in Chelmsford
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Ralph Flores were guided by this principle. After a consultation with Ralph Flores, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Chelmsford customers.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Ralph Flores profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Ralph Flores. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Chelmsford
Because of frequent interactions, all our marketing activities reflected the true Ralph Flores brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Ralph Flores
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Ralph Flores found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Ralph Flores
Multiple platforms are bringing in significantly more leads online ever since we took over. Ralph Flores can now get very good referrals and highly-qualified leads in Chelmsford apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Ralph Flores says its investment on marketing dollars have never given them better return. Ralph Flores is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Ralph Flores involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Chelmsford. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Ralph Flores increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Ralph Flores is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
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