At Socialable, we have helped Ernest Ward become a recognizable brand in the Colchester sash window scene. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. There was no doubt that Ernest Ward had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Ernest Ward hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Ernest Ward’s target audience. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Ernest Ward customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Colchester, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Ernest Ward to help it become a major player in Colchester. We also observed customer preferences and demographics for Ernest Ward had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Ernest Ward competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Ernest Ward’s conversion by 103%. Below are some of them –
Revamp of the Sash Windows Colchester Webpage
First we had to change the look of our web design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Ernest Ward’s prospects liked the offer that we created.
Marketing Campaign for Ernest Ward Sash Windows in Colchester
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Ernest Ward were guided by this principle. After consulting with Ernest Ward, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Colchester.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Ernest Ward’s business.
Optimizing for Search Engine Marketing
For Ernest Ward, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Ernest Ward’s website.
Ernest Ward Sash Window Branding Activity in Colchester
We made sure we stayed true to the brand in all aspects as we always consulted with Ernest Ward. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Ernest Ward’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Ernest Ward was impressed with. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Colchester Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from creating meaningful engagement on social media, Ernest Ward is now able to get highly-qualified leads in Colchester and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Ernest Ward says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Ernest Ward has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Ernest Ward by creating engaging and relevant content that not only ranks Ernest Ward higher on Google and bringing in leads, but also puts Ernest Ward in a position to lead in the Sash window industry in Colchester. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The fact is that we helped Ernest Ward to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Ernest Ward to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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