Socialable has helped Helen Perry become one of the competitive players in the Corby sash window industry. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Corby was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Helen Perry’s customers in Corby was a contrast to its strong online presence.
When Helen Perry hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Helen Perry’s target audience. We performed a re-assessment of their online marketing campaigns.
Given Helen Perry’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Corby, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Helen Perry to help it become a major player in Corby. It was also evident that Helen Perry’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Helen Perry’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Helen Perry’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Helen Perry recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Helen Perry’s prospects.
Marketing Sash Windows for Helen Perry
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Helen Perry. After consulting with Helen Perry, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. All campaigns had a particular objective and were created to complement each other. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Corby.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Helen Perry profitable.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Helen Perry. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Corby for Sash Windows Corby in Corby
We always consulted with Helen Perry and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Helen Perry
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Helen Perry was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Helen Perry Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Helen Perry can now get very good referrals and highly-qualified leads in Corby apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Helen Perry says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Helen Perry is already on the front page of search engines, bringing in qualified organic leads. Helen Perry believes it is in a leading position in the Corby Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Helen Perry increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Helen Perry, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
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