Since Socialable took over their marketing, Diana Rodgers has become one of the leading businesses for sash window services in Doncaster. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. There was no doubt that Diana Rodgers had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Diana Rodgers. We spared some time and learnt about Diana Rodgers’s buyer persona. Their online marketing techniques were analysed by our team.
Because Diana Rodgers’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Doncaster. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Diana Rodgers noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Diana Rodgers had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Diana Rodgers competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Diana Rodgers’s conversion by 103%. We developed the following channels for Diana Rodgers –
Revamp of the Sash Windows Doncaster Webpage
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Diana Rodgers recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Diana Rodgers audience.
Marketing Campaign for Diana Rodgers Sash Windows in Doncaster
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Diana Rodgers. After consulting with Diana Rodgers, we started by building a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Doncaster.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Diana Rodgers profitable.
Optimizing for Search Engine Marketing
For Diana Rodgers, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Diana Rodgers Sash Window Branding Activity in Doncaster
We always consulted with Diana Rodgers and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Diana Rodgers
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Diana Rodgers was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Diana Rodgers Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from creating meaningful engagement on social media, Diana Rodgers is now able to get highly-qualified leads in Doncaster and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Diana Rodgers claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Diana Rodgers is already on the front page of search engines, bringing in qualified organic leads. Diana Rodgers believes it is in a leading position in the Doncaster Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Diana Rodgers increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Diana Rodgers to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
Contact us and we will begin immediately
The following means can be used to contact Sash Windows Doncaster –
Contact us now –
Website address – https://sashwindows-doncaster.co.uk
Business Contact – Diana Rodgers
Name of Business – Sash Windows Doncaster
Contact Number – 0800 061 4053
Business Email – contact@sashwindows-doncaster.co.uk
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