Socialable has helped Tina Thomas become one of the competitive players in the Ealing sash window industry. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Tina Thomas’s strong online presence failed to produce significant engagement amongst its audience in Ealing.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Tina Thomas. Our team also did a survey of the typical Tina Thomas buyer persona. Their online marketing techniques were analysed by our team.
Because Tina Thomas’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Ealing, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Tina Thomas to help it become a major player in Ealing. It was also evident that Tina Thomas’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Tina Thomas’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Tina Thomas conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are some areas we developed for Tina Thomas –
Sash Windows Ealing Website Re-design
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of Tina Thomas audience.
Tina Thomas’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. After a consultation with Tina Thomas, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Ealing.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Tina Thomas successful.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Tina Thomas. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Ealing
We were always consulting with Tina Thomas and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Tina Thomas’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Ealing Sash Windows in Ealing
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Tina Thomas is now able to get highly-qualified leads in Ealing and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
According to Tina Thomas, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Tina Thomas has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for Tina Thomas by curating engaging and relevant content that positions Tina Thomas as a popular player in the Sash window industry in Ealing and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Tina Thomas increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Tina Thomas grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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