At Socialable, we have helped Carlos Cooper become a recognizable brand in the Eastleigh sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Eastleigh was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. There was no doubt that Carlos Cooper had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Carlos Cooper to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Carlos Cooper’s target audience. We performed a re-assessment of their online marketing campaigns.
Since Carlos Cooper already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Eastleigh. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Carlos Cooper’s marketing campaign was boosted by our techniques and made them one of the major players in Eastleigh. Another observation we made was Carlos Cooper hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Carlos Cooper’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Carlos Cooper’s conversion by 103%. Here are a few of them –
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Carlos Cooper audience.
Marketing Sash Windows for Carlos Cooper
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our decisions on behalf of Carlos Cooper were guided by this principle. We began by putting in place a marketing plan upon consulting with Carlos Cooper.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Eastleigh.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Carlos Cooper profitable.
Search Engine Marketing
For Carlos Cooper, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . Carlos Cooper site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Eastleigh for Sash Windows Eastleigh in Eastleigh
Our strategies were consistent with Carlos Cooper’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Window Promotion for Carlos Cooper
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Carlos Cooper was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Carlos Cooper
Carlos Cooper has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Carlos Cooper can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
According to Carlos Cooper, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Carlos Cooper has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for Carlos Cooper by curating engaging and relevant content that positions Carlos Cooper as a popular player in the Sash window industry in Eastleigh and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Carlos Cooper increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Carlos Cooper grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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