Socialable has helped Scott Smith become one of the competitive players in the Hillingdon sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Hillingdon was unsuccessful, and their competition was winning. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Scott Smith clearly had a visible online presence, but engagement with customers in Hillingdon was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Scott Smith. We spared some time and learnt about Scott Smith’s buyer persona. We examined their digital marketing campaign.
Given Scott Smith’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Hillingdon. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Scott Smith’s marketing campaign was boosted by our techniques and made them one of the major players in Hillingdon. We also observed customer preferences and demographics for Scott Smith had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Scott Smith competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Scott Smith conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Sash Windows Hillingdon Website Re-design
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Scott Smith’s prospects liked the offer that we created.
Marketing Sash Windows for Scott Smith
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Scott Smith. We started by creating a marketing plan after consulting with Scott Smith.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Hillingdon.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Scott Smith benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Scott Smith. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Scott Smith’s website.
Sash Windows Branding Process in Hillingdon
Our strategies were consistent with Scott Smith’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Hillingdon Sash Windows in Hillingdon
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Scott Smith found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Scott Smith Sash Window Lead Generation
Scott Smith has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Scott Smith is now able to get highly-qualified leads in Hillingdon and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Scott Smith says its investment on marketing dollars have never given them better return. Scott Smith is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Scott Smith by creating engaging and relevant content that not only ranks Scott Smith higher on Google and bringing in leads, but also puts Scott Smith in a position to lead in the Sash window industry in Hillingdon. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Scott Smith increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Scott Smith to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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You can contact Sash Windows Hillingdon on –
Contact details –
Company website – https://sashwindows-hillingdon.co.uk
Business Contact – Scott Smith
Business Name – Sash Windows Hillingdon
Telephone – 0800 061 4053
Company Email Address – firstname.lastname@example.org
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