Since Socialable took over their marketing, Doris Nelson has become one of the leading businesses for sash window services in Bath. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. Doris Nelson’s strong online presence failed to produce significant engagement amongst its audience in Bath.
Upon consulting with Doris Nelson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Doris Nelson’s buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Doris Nelson already had a strong social media presence. Ever since we started offering lead generation services in Bath , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Doris Nelson’s marketing campaign was boosted by our techniques and made them one of the major players in Bath. One of the findings we made was Doris Nelson’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Doris Nelson competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Doris Nelson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Doris Nelson’s prospective customers.
Marketing Sash Windows for Doris Nelson
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Doris Nelson. We wrote a marketing plan after a meeting with Doris Nelson.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Bath.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Doris Nelson profitable.
We performed an on-site and off-site search engine optimization for Doris Nelson. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Bath
We always consulted with Doris Nelson and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Doris Nelson’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Bath Sash Windows
Doris Nelson has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Doris Nelson can now get very good referrals and highly-qualified leads. Leads from organic traffic are converting better because they are better targeted.
Doris Nelson says its investment on marketing dollars have never given them better return. Doris Nelson is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Doris Nelson by creating relevant and engaging content that not only brings in leads and helps Doris Nelson rank higher on Google, but also positions Doris Nelson as a leader in the field of Sash windows in Bath. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Doris Nelson’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Doris Nelson to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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