At Socialable, we have helped Aaron Coleman become a recognizable brand in the Birkenhead sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Although engagement was poor in Birkenhead, Aaron Coleman had a significant online presence.
When Aaron Coleman hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Aaron Coleman. Their digital marketing campaign was audited in detail by our marketing team.
Since Aaron Coleman already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Birkenhead, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Aaron Coleman to help it become a major player in Birkenhead. We also observed customer preferences and demographics for Aaron Coleman had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Aaron Coleman competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Aaron Coleman’s conversion by 103%. We developed the following channels for Aaron Coleman –
Sash Windows Birkenhead Website Re-design
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Aaron Coleman recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of Aaron Coleman audience.
Aaron Coleman’s Sash Windows Marketing Strategy
At Socialable, we believe effective marketing should be straightforward. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. We wrote a marketing plan after a meeting with Aaron Coleman.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Birkenhead was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Aaron Coleman profitable.
Search Engine Results Pages Enhancement for Sash Windows Birkenhead in Birkenhead
For Aaron Coleman, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Aaron Coleman’s Sash Window Company in Birkenhead
Our strategies were consistent with Aaron Coleman’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Aaron Coleman
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Aaron Coleman Sash Window Lead Generation
Ever since we took over, online lead generation has been boosted on multiple platforms. Aaron Coleman can now get very good referrals and highly-qualified leads in Birkenhead apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Aaron Coleman testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Aaron Coleman is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Aaron Coleman involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Birkenhead. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Aaron Coleman’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Aaron Coleman to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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The following means can be used to contact Sash Windows Birkenhead –
Get in touch –
Business Web address – https://sashwindows-birkenhead.co.uk
Contact – Aaron Coleman
Name of Business – Sash Windows Birkenhead
Telephone – 0800 061 4053
Business Email – firstname.lastname@example.org