Arthur Kelly is now a major player in the sash window industry in Buckinghamshire, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. They got leads from a different target market. The poor engagement of Arthur Kelly’s customers in Buckinghamshire was a contrast to its strong online presence.
When Arthur Kelly hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Arthur Kelly’s target audience. Their online marketing techniques were analysed by our team.
Given Arthur Kelly’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Buckinghamshire. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Arthur Kelly to help it become a major player in Buckinghamshire. Another observation we made was Arthur Kelly hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Arthur Kelly’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Arthur Kelly’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Revamp of the Sash Windows Buckinghamshire Webpage
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Arthur Kelly audience.
Arthur Kelly’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. We started by creating a marketing plan after consulting with Arthur Kelly.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Buckinghamshire customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Arthur Kelly profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Arthur Kelly. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Buckinghamshire
We were always consulting with Arthur Kelly and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Arthur Kelly’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Arthur Kelly found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Buckinghamshire Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Arthur Kelly can boast of getting valuable leads in Buckinghamshire, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Arthur Kelly says it has never had a better return on investment on its marketing dollars. Arthur Kelly is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Arthur Kelly by creating relevant and engaging content that not only brings in leads and helps Arthur Kelly rank higher on Google, but also positions Arthur Kelly as a leader in the field of Sash windows in Buckinghamshire. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Arthur Kelly to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Arthur Kelly is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
Give us a call and we will start right away
You can contact Sash Windows Buckinghamshire on –
Finding Us –
Website address – https://sashwindows-buckinghamshire.co.uk
Business Contact – Arthur Kelly
Company Name – Sash Windows Buckinghamshire
Main Phone – 0800 061 4053
Company Email Address – firstname.lastname@example.org
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