At Socialable, we have helped Beverly Phillips become a recognizable brand in the Burton sash window scene. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Burton was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Although engagement was poor in Burton, Beverly Phillips had a significant online presence.
Upon consulting with Beverly Phillips, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Beverly Phillips’s buyer persona. We examined their digital marketing campaign.
Because Beverly Phillips’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Burton, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Beverly Phillips noticed a major spike in their business activity when we applied this practice to their strategy. Another observation we made was Beverly Phillips hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Beverly Phillips’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Beverly Phillips’s conversion by 103%. Below are a few of them –
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Beverly Phillips target audience found our video appealing.
Beverly Phillips’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Beverly Phillips.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Burton.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Beverly Phillips profitable.
We carried out on-site and off-site search engine optimization on behalf of Beverly Phillips. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Beverly Phillips’s website.
Sash Windows Branding Campaign in Burton for Sash Windows Burton in Burton
We made sure we stayed true to the brand in all aspects as we always consulted with Beverly Phillips. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Beverly Phillips’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Beverly Phillips found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Beverly Phillips
Ever since we took over, online lead generation has been boosted on multiple platforms. Beverly Phillips can boast of getting valuable leads in Burton, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
According to Beverly Phillips, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Beverly Phillips is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Beverly Phillips by curating engaging and relevant content that positions Beverly Phillips as a popular player in the Sash window industry in Burton and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Beverly Phillips generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Beverly Phillips to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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