Our marketing team at Socialable has built the Ryan Campbell brand to notable standards in the sash window industry, East London. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. The poor engagement of Ryan Campbell’s customers in East London was a contrast to its strong online presence.
After consulting with Ryan Campbell, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Ryan Campbell buyer persona. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Ryan Campbell customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in East London. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Ryan Campbell’s marketing campaign was boosted by our techniques and made them one of the major players in East London. It was also evident that Ryan Campbell’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Because of their weak customer engagement, Ryan Campbell competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Ryan Campbell conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Ryan Campbell –
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Ryan Campbell’s prospects.
Sash Window Marketing for Ryan Campbell
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We started by creating a marketing plan after consulting with Ryan Campbell.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. All campaigns had a particular objective and were created to complement each other. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at East London customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Ryan Campbell profitable.
Search Engine Marketing
We did off-site and on-site search engine optimization for Ryan Campbell. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in East London
Because of frequent interactions, all our marketing activities reflected the true Ryan Campbell brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Ryan Campbell
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows East London Sash Windows
Since we started managing their account, Ryan Campbell has recorded tremendous success in lead generation from different platforms. Ryan Campbell can boast of getting valuable leads in East London, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Ryan Campbell says it has never had a better return on investment on its marketing dollars. Ryan Campbell is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Ryan Campbell believes it is in a leading position in the East London Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Ryan Campbell to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Like Ryan Campbell, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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