Since Socialable took over their marketing, Roy Watson has become one of the leading businesses for sash window services in Ewell. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. The poor engagement of Roy Watson’s customers in Ewell was a contrast to its strong online presence.
After consulting with Roy Watson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Roy Watson. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Roy Watson already had a strong social media presence. From the day we started our lead generation services in Ewell, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We used this marketing technique for Roy Watson to make them one of the leading players in Ewell. Another observation we made was Roy Watson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Because of their weak customer engagement, Roy Watson competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Roy Watson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Sash Windows Ewell Website Re-design
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Roy Watson’s prospects.
Sash Window Marketing for Roy Watson
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. After a consultation with Roy Watson, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We monitored customer response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Ewell.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Roy Watson successful.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Roy Watson’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Roy Watson in Ewell
We were always consulting with Roy Watson and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Ewell Sash Windows in Ewell
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Roy Watson Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Roy Watson can now get very good referrals and highly-qualified leads in Ewell apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Roy Watson says it has never had a better return on investment on its marketing dollars. Roy Watson is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Roy Watson by curating engaging and relevant content that positions Roy Watson as a popular player in the Sash window industry in Ewell and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Roy Watson increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Roy Watson, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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