At Socialable, we have helped Deborah Alexander become a recognizable brand in the Halesowen sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Halesowen, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. They got leads from a different target market. There was no doubt that Deborah Alexander had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Deborah Alexander hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Deborah Alexander’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Since Deborah Alexander already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Halesowen, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Deborah Alexander’s marketing strategy to boost their business in Halesowen. We also observed customer preferences and demographics for Deborah Alexander had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Deborah Alexander competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Deborah Alexander’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Deborah Alexander –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Deborah Alexander’s prospects liked the offer that we created.
Sash Window Marketing for Deborah Alexander
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. We wrote a marketing plan after a meeting with Deborah Alexander.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Halesowen was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Deborah Alexander’s business.
Search Engine Results Pages Enhancement for Sash Windows Halesowen in Halesowen
We performed an on-site and off-site search engine optimization for Deborah Alexander. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Deborah Alexander’s Sash Window Company in Halesowen
Our strategies were consistent with Deborah Alexander’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Deborah Alexander
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Deborah Alexander found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Halesowen Sash Windows in Halesowen
Since we started managing their account, Deborah Alexander has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Deborah Alexander can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Deborah Alexander says its investment on marketing dollars have never given them better return. Deborah Alexander is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Deborah Alexander by creating relevant and engaging content that not only brings in leads and helps Deborah Alexander rank higher on Google, but also positions Deborah Alexander as a leader in the field of Sash windows in Halesowen. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Deborah Alexander generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Deborah Alexander, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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