Our marketing team at Socialable has built the Christina Phillips brand to notable standards in the sash window industry, Lambeth. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Lambeth was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. There was no doubt that Christina Phillips had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Christina Phillips, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Christina Phillips. Their digital marketing campaign was audited in detail by our marketing team.
Given Christina Phillips’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Lambeth. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Christina Phillips’s marketing strategy to boost their business in Lambeth. One of the findings we made was Christina Phillips’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Christina Phillips’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Christina Phillips conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Christina Phillips –
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Christina Phillips’s prospective customers.
Sash Window Marketing for Christina Phillips
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Christina Phillips.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Lambeth.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Christina Phillips profitable.
Search Engine Results Pages Enhancement for Sash Windows Lambeth in Lambeth
We conducted search engine optimization, both off-site and on-site, for Christina Phillips’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Christina Phillips Sash Window Branding Activity in Lambeth
Our strategies were consistent with Christina Phillips’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Christina Phillips’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Christina Phillips found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Lambeth Sash Windows in Lambeth
Since we started managing their account, Christina Phillips has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Christina Phillips can now get top-quality leads in Lambeth. Leads from organic traffic are converting better because they are better targeted.
Christina Phillips testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Christina Phillips is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Christina Phillips by creating engaging and relevant content that not only ranks Christina Phillips higher on Google and bringing in leads, but also puts Christina Phillips in a position to lead in the Sash window industry in Lambeth. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Christina Phillips generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Christina Phillips grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
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