Our marketing team at Socialable has built the Howard Peters brand to notable standards in the sash window industry, Mansfield. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Mansfield was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. Although engagement was poor in Mansfield, Howard Peters had a significant online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Howard Peters. Our team also did a survey of the typical Howard Peters buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Howard Peters’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Mansfield, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Howard Peters noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Howard Peters’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Howard Peters poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Howard Peters’s conversion by 103%. Here are some areas we developed for Howard Peters –
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Howard Peters’s prospective customers.
Sash Windows Marketing outline for Howard Peters
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Howard Peters were guided by this principle. After consulting with Howard Peters, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Mansfield.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Howard Peters’s business.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Howard Peters. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Mansfield
Our strategies were consistent with Howard Peters’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Mansfield Sash Windows in Mansfield
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Howard Peters found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Mansfield Sash Windows in Mansfield
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Howard Peters can now get top-quality leads in Mansfield. Leads from organic traffic are converting better because they are better targeted.
According to Howard Peters, we were able to give them the best return on marketing investment ever. Howard Peters is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Howard Peters by curating engaging and relevant content that positions Howard Peters as a popular player in the Sash window industry in Mansfield and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Howard Peters’s profits by selling more sash windows at a cheaper cost per lead. Howard Peters is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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Contact us now –
Company website – https://sashwindows-mansfield.co.uk
Contact Name – Howard Peters
Name of Business – Sash Windows Mansfield
Phone Number – 0800 061 4053
Company Email Address – email@example.com