Our marketing team at Socialable has built the Stephanie Baker brand to notable standards in the sash window industry, Newham. Before working with Socialable, generating useful leads was a big issue for the company. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. Stephanie Baker clearly had a visible online presence, but engagement with customers in Newham was poor.
Socialable’s first step, when consulted by Stephanie Baker to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Stephanie Baker’s buyer persona. We examined their digital marketing campaign.
Because Stephanie Baker’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. We’ve always been customer-centric since we launched lead generation services in Newham. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Stephanie Baker noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Stephanie Baker’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Stephanie Baker poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Stephanie Baker’s conversion by 103%. Below are some of them –
Sash Windows Newham Website Re-design
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Stephanie Baker recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Stephanie Baker’s prospects.
Sash Windows Marketing outline for Stephanie Baker
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Stephanie Baker were guided by this principle. We began by putting in place a marketing plan upon consulting with Stephanie Baker.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We monitored customer response. For example, the pay-per-click campaign aimed at potential customers in Newham was re-created by our digital team.
We then tested the traffic against two different landing pages we created. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Stephanie Baker profitable.
Search Engine Results Pages Enhancement for Sash Windows Newham in Newham
We performed an on-site and off-site search engine optimization for Stephanie Baker. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Newham
We made sure we stayed true to the brand in all aspects as we always consulted with Stephanie Baker. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Newham Sash Windows in Newham
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Stephanie Baker was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Stephanie Baker Sash Windows
Stephanie Baker has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Stephanie Baker can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Stephanie Baker says its investment on marketing dollars have never given them better return. Stephanie Baker is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Stephanie Baker involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Newham. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Stephanie Baker generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Stephanie Baker to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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