At Socialable, we have helped William Turner become a recognizable brand in the Poole sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. The poor engagement of William Turner’s customers in Poole was a contrast to its strong online presence.
After consulting with William Turner, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical William Turner buyer persona. We examined their digital marketing campaign.
Given William Turner’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Poole , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
William Turner noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that William Turner’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to William Turner poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved William Turner’s conversion by 103%. Below are some of them –
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. The video we made generated engagement among a significant percentage of William Turner audience.
Sash Windows Marketing outline for William Turner
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with William Turner.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Poole.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making William Turner profitable.
Optimizing for Search Engine Marketing
For William Turner, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Poole
We always consulted with William Turner and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Poole Sash Windows in Poole
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Poole Sash Windows
William Turner has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, William Turner can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
William Turner says it has never had a better return on investment on its marketing dollars. William Turner is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for William Turner by creating engaging and relevant content that not only ranks William Turner higher on Google and bringing in leads, but also puts William Turner in a position to lead in the Sash window industry in Poole. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The fact is that we helped William Turner to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like William Turner grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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