At Socialable, we have helped Jason Bell become a recognizable brand in the Portsmouth sash window scene. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. The poor engagement of Jason Bell’s customers in Portsmouth was a contrast to its strong online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Jason Bell. We spared some time and learnt about Jason Bell’s buyer persona. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jason Bell already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Portsmouth. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Jason Bell to make them one of the leading players in Portsmouth. One thing we noticed is that Jason Bell demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Jason Bell competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Jason Bell conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are some areas we developed for Jason Bell –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Jason Bell’s prospective customers.
Marketing Sash Windows for Jason Bell
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Jason Bell.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Portsmouth.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Jason Bell’s business.
Search Engine Results Pages Enhancement for Sash Windows Portsmouth in Portsmouth
We performed an on-site and off-site search engine optimization for Jason Bell. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. Jason Bell site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Portsmouth
We were always consulting with Jason Bell and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Jason Bell
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Jason Bell
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Jason Bell can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
Jason Bell says it has never had a better return on investment on its marketing dollars. Jason Bell is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Jason Bell believes it is in a leading position in the Portsmouth Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Jason Bell’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Jason Bell grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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