At Socialable, we have helped Sean Wood become a recognizable brand in the Rugby sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. There was no doubt that Sean Wood had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Sean Wood to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Sean Wood’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Since Sean Wood already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Rugby. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Sean Wood’s marketing strategy to boost their business in Rugby. It was also evident that Sean Wood’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Sean Wood poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Sean Wood conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Sean Wood –
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Sean Wood target audience found our video appealing.
Sash Windows Marketing outline for Sean Wood
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Sean Wood were guided by this principle. We began by putting in place a marketing plan upon consulting with Sean Wood.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Rugby customers.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Sean Wood profitable.
Search Engine Results Pages Enhancement for Sash Windows Rugby in Rugby
We did off-site and on-site search engine optimization for Sean Wood. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. Sean Wood site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Sean Wood in Rugby
Because of frequent interactions, all our marketing activities reflected the true Sean Wood brand character. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Sean Wood
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Sean Wood was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Sean Wood Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Sean Wood is now able to get highly-qualified leads in Rugby and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Sean Wood, we were able to give them the best return on marketing investment ever. Sean Wood is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Sean Wood by creating relevant and engaging content that not only brings in leads and helps Sean Wood rank higher on Google, but also positions Sean Wood as a leader in the field of Sash windows in Rugby. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Sean Wood to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like Sean Wood grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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