Socialable has helped Shawn Collins become one of the competitive players in the Stourbridge sash window industry. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. Shawn Collins clearly had a visible online presence, but engagement with customers in Stourbridge was poor.
When Shawn Collins hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Shawn Collins’s target audience. Their online marketing techniques were analysed by our team.
Since Shawn Collins already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Stourbridge, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Shawn Collins’s marketing strategy to boost their business in Stourbridge. We also observed customer preferences and demographics for Shawn Collins had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Shawn Collins competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Shawn Collins’s conversion by 103%. Here are some areas we developed for Shawn Collins –
Revamp of the Sash Windows Stourbridge Webpage
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Shawn Collins’s prospects.
Sash Window Marketing for Shawn Collins
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Shawn Collins were guided by this principle. After a consultation with Shawn Collins, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Stourbridge.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Shawn Collins’s business.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Shawn Collins’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Stourbridge
We always consulted with Shawn Collins and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Shawn Collins
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Stourbridge Sash Windows in Stourbridge
Since we started managing their account, Shawn Collins has recorded tremendous success in lead generation from different platforms. Shawn Collins can now get very good referrals and highly-qualified leads in Stourbridge apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Shawn Collins says it has never had a better return on investment on its marketing dollars. Shawn Collins is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Shawn Collins believes it is in a leading position in the Stourbridge Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Shawn Collins increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Shawn Collins, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
Call us today to get started
You can contact us at –
Contact Details –
Website address – https://sashwindows-stourbridge.co.uk
Name of Contact – Shawn Collins
Company Name – Sash Windows Stourbridge
Telephone – 0800 061 4053
Company Email Address – firstname.lastname@example.org