Our marketing team at Socialable has built the Jesse Carter brand to notable standards in the sash window industry, Tameside. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Tameside, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. There was no doubt that Jesse Carter had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Jesse Carter to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Jesse Carter’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Jesse Carter customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Tameside. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Jesse Carter noticed a major spike in their business activity when we applied this practice to their strategy. One thing we noticed is that Jesse Carter demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Jesse Carter competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Jesse Carter’s conversion by 103%. Below are some of them –
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Jesse Carter’s prospects liked the offer that we created.
Sash Window Marketing for Jesse Carter
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. We wrote a marketing plan after a meeting with Jesse Carter.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Tameside.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Jesse Carter profitable.
Search Engine Marketing
We performed an on-site and off-site search engine optimization for Jesse Carter. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Jesse Carter’s website.
Branding Jesse Carter’s Sash Window Company in Tameside
Because of frequent interactions, all our marketing activities reflected the true Jesse Carter brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Tameside Sash Windows in Tameside
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Jesse Carter
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Jesse Carter can now get top-quality leads in Tameside. Leads from organic traffic are converting better because they are better targeted.
Jesse Carter claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Jesse Carter has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Jesse Carter by creating engaging and relevant content that not only ranks Jesse Carter higher on Google and bringing in leads, but also puts Jesse Carter in a position to lead in the Sash window industry in Tameside. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Jesse Carter to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Jesse Carter is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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