At Socialable, we have helped Martha Davis become a recognizable brand in the Maidenhead sash window scene. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Maidenhead, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. There was no doubt that Martha Davis had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Martha Davis to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Martha Davis’s buyer persona. Their online marketing techniques were analysed by our team.
Since Martha Davis already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Maidenhead. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
Martha Davis’s marketing campaign was boosted by our techniques and made them one of the major players in Maidenhead. We also observed customer preferences and demographics for Martha Davis had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Martha Davis poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our applied technique increased Martha Davis’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Revamp of the Sash Windows Maidenhead Webpage
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. The video we made generated engagement among a significant percentage of Martha Davis audience.
Marketing Sash Windows for Martha Davis
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Martha Davis. We started by creating a marketing plan after consulting with Martha Davis.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Maidenhead.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Martha Davis profitable.
Search Engine Marketing
We did off-site and on-site search engine optimization for Martha Davis. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Martha Davis Sash Window Branding Activity in Maidenhead
We made sure we stayed true to the brand in all aspects as we always consulted with Martha Davis. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Martha Davis
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Martha Davis
Martha Davis has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Martha Davis is now able to get highly-qualified leads in Maidenhead and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Martha Davis, we were able to give them the best return on marketing investment ever. Martha Davis is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Martha Davis by curating engaging and relevant content that positions Martha Davis as a popular player in the Sash window industry in Maidenhead and bringing in leads due to its high ranking on Google result page. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Martha Davis generate significant profits by increasing the sale of its sash windows at lower costs per lead. Martha Davis is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
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